WWF: Lungs - Against Deforestation

Great the analogy made by this advertising agency parisian for WWF.

creative advertising design

As the deforestation Already one of the greatest challenges to be overcome by human beings in the coming decades, awareness-raising and campaigns on different fronts are necessary, even more so if they are simple, creative and forceful, as is the case.

Advertising agency: TBWAPARIS, France
Creative director: Erik Vervrogen

Via