Inkampani yokuhlobisa i-SIA Home Fashion isanda kuqeda iminyaka engama-50 futhi iyaqhubeka nokusetha izitayela ngayo iziphakamiso zakho zekhaya kumazwekazi amane, ethula izinkomba ezingaphezu kuka-2000 ngonyaka ezahlukaniswa ngamaqoqo ayishumi ehlobo. Umsunguli wayo uSonja Ingegerd Andersson waqala uhambo lwakhe eSweden eklama izindwangu ze-batik ezidayiwe ekhishini lakhe ngawo-10; Ngesikhathi seFlower Power wazama ukudala izimbali zamaphepha ezigoqekayo ngempumelelo enkulu, waze waphoqeleka ukuthi aqashe idolobha lonke ukuhlangabezana nezidingo zemikhiqizo yakhe.
Yize ekuqaleni enza imisebenzi yakhe yezimbali ngepulasitiki nephepha, ngemuva kohambo oluya eHong Kong wathola ukuthi usilika ne-polyester kwakusetshenziswa eMpumalanga, ngakho-ke wanquma ukuthola okukhethekile ukuzikhiqiza eYurophu, eqala isahluko esisha. emsebenzini wakhe njengowesifazane webhizinisi. Kancane kancane kwaba ukunweba okunezinhlobonhlobo kusuka emikhiqizweni kuya ezindwangu, ubuciko, izinto zasekhishini, ifenisha nezinto zezipho, iba yinkampani yomhlaba wonke esiyaziyo namuhla.
Amaqoqo e-SIA enzelwe wona kukho konke ukuthanda futhi umuntu uthola okuthile okukhuthazayo ngaso sonke isikhathi, kusuka kwisitayela se-chic saseFrance, umbala wamaDashi, ikoloniyali yaseThailand noma imvelo yaseScandinavia. Izimbali zokwenziwa ziyaqhubeka nokuba ngumkhiqizo wazo wezinkanyezi futhi umqondo wazo wesitayela uhlobene nefilosofi nobuciko bezimbali isi-japanese, yize izala kabusha izitshalo ezinemvelaphi enkulu yaseYurophu futhi inengqondo ngokumangazayo.
Izitolo ze-SIA zinayo izindawo ezahlukaniswe kakhulu ukugqamisa imihlahlandlela yesitayela ngasinye sokuhlobisa; okufana kakhulu ngamawindi ayizindikimba ngokwesizini noma ngemikhosi edolobheni ngalinye, amashalofu ahlelwe kahle odonga lwezinto ezincane ikakhulukazi amatafula aphakathi nendawo lapho kubekwa khona imikhiqizo efanelekile yeqoqo ngalinye. Ekuboneni kokuqala, kubonakala sengathi izikhungo zigcwele ngokweqile ukubheka, kepha masishintshe izingqondo zethu ngokushesha lapho sithokozela ukunambitheka okuhle abayalela ngakho yonke imininingwane nomuzwa wokuthula ophefumulelwa ukubonga ezindleleni ezibanzi noma ezinhle izimbali zigcwele kuwo wonke amakhona.
Imininingwane engaphezulu - Izibonelo zezingadi zasendlini zaseJapan
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