A trade attracts a lot by sight, so the storefront is a critical part of your marketing strategy when it comes to getting customers. The business aspect is really important because it is the first thing you see, so it will be one of the things that attracts customers. Decorating with original shop windows can be a great idea, as they are eye-catching and catch the attention of passersby.
There are many, many ways to create original shop windows, but it all depends on the season, the type of business and the elements that we have at our disposal. It is not the same to decorate a shop window to display clothes than to display books. That is why each case is particular, but we will give you some ideas to put into practice.
Playing with the mannequins
One of the ways to get original shop windows is to use the mannequins to make interesting scenes and eye-catching. On many occasions you can paint these mannequins, add makeup, wigs and all kinds of accessories. In this case we have some mannequins that have become huge field flowers on a green background. They have painted the bodies green and the heads gold, adding the huge colored petals. This store displays its wonderful accessories on these flower-shaped mannequins, with bags, jewelry and other details. A great idea to create a showcase for the spring collection.
In this showcase they have also decided to go further with the mannequin, to which they have suspended in the air with some ribbons thick. It is a different idea, which attracts a lot of attention, since the mannequins are usually standing, so that we can see the clothes in a normal position. However, the effect is surprising, which is what captures the attention of people passing by on the street. Against the white background, the lilac dress and accessories stand out, as well as the blue ribbons. All this brings a very artistic touch.
Enjoying the effects
This time we see a showcase in which they have created a surprising effect that is a trap effect. Although it seems that the buckets are spilling paint on things, the truth is that they are simple fabrics that provide this vision. Under each one we find things in the same color, so that the showcase is very harmonious naked eye. It is a good idea if you want to show collections by color or highlight the color of the things in the store.
Creativity to the fullest
Many shop windows they seek to surprise passersbyeven when the store is closed. In this case we find a showcase that even looks like a work of art. The flowers that can be seen on the door, appear to come out through the walls, as they are placed on the facade to give a surprising effect. Finally, it is a very nice effect to publicize the store, since everyone looks at it.
Recreate an environment
In many shop windows they decide to recreate an environment, be it a landscape or a specific style. For example, in this showcase we find ideas that seem taken from a tropical jungle. If the collection has to do with the tropics or is very floral or spring, this is a great idea, since it gives us that exotic touch that we need to publicize the collection and the clothes that come for the new season. Of course, you have to be careful when adding too many things and colors, because clothes or items can go unnoticed. In this showcase we see how the place where the mannequin is located has a light background to make it stand out.
Create a room
In this showcase they have decided recreate a whole room. This is something that we can see in many decoration stores, because it helps us to get an idea of how to use their elements to decorate. They add from wallpaper to curtains, accessories and textiles. Every detail counts, but do not add too many so that the space does not seem cluttered. It is important to know how to highlight the strengths and the articles of the store, so that these are the protagonists. If we create a quality interior design, customers will be attracted by the idea of having an equally beautiful room so they will buy our items.
Recreating scenes
This showcase seems to us the most original, because it recreates a everyday life scene. It is a way of seeing how these outfits can sit in everyday life. It is undoubtedly a great showcase, because it takes customers to those environments in which they move, putting themselves in their place and offering an image of what they can look like on any given day.