The decoration company SIA Home Fashion has just turned 50 and continues to set trends with your proposals for home on four continents, presenting more than 2000 references a year differentiated in 10 summer collections. Its founder Sonja Ingegerd Andersson began her journey in Sweden designing dyed batik fabrics in her own kitchen during the 50s; At the time of Flower Power she ventured to create folding paper flowers with enormous success, to the point of being forced to employ the entire town to meet the demand for her products.
Although at first he carried out his floral works in plastic and paper, after a trip to Hong Kong he discovered that silk and polyester were used in the East, so he decided to acquire the exclusive to produce them in Europe, starting a new chapter in his career as a businesswoman. Little by little it was expanding the assortment from products to textiles, handicrafts, kitchenware, furniture and gift items, becoming the international firm that we know today.
SIA collections are tailored to for all tastes and one always finds something inspiring, from the French chic style, the Dutch colorism, the Thai colonial or the Scandinavian naturalism. Artificial flowers continue to be its star product and its stylistic concept is related to philosophy and floral art. Japanese, although reproducing plants of mainly European origin and surprisingly realistic.
SIA stores have very differentiated environments to highlight the guidelines of each decorative style; the common denominator are the thematic windows according to the season or the festivals in each town, the well-organized wall shelves for small items and especially the central tables where the most relevant products of each collection are placed. At first glance, it seems that the establishments are too overloaded to look at, but we quickly change our minds when we appreciate the exquisite taste with which they order every detail and the feeling of peace that is breathed thanks to the wide passage areas or the beautiful flowers that they populate every corner.
More information - Examples of Japanese indoor gardens
Sources - Sia Home Fashion, Flickriver, Foto.extreme-ua.com, Maisie K., The life style concept, ispire blog, creative influences
what I like the most about this collection is the gray furniture and the little corner with the window